Whitney Ransom

Today I attended one of Paul Allen’s Internet marketing classes at Brigham Young University. Each student reported on things they had learned from creating a personal blog, and also by working on a marketing project for WorldVitalRecords.com.

Here are some tips they mentioned about blogs and Internet marketing:

• Keep information above the fold on your site.
• Use focused ads.
• Appeal to the consumer.
• Submit entries to www.digg.com.
• Be consistent in your blogs.
• Be specific in the content of your blog.
• Offer something for FREE.
• Update, update, update.
• Write about interesting topics
• Build readership by commenting on blogs from others.
• Referent Power (viral marketing) is the best.
• Traffic doesn’t come to you – you must go get traffic.
• Keep it simple.
• Be able to quickly make changes to your site.
• Select good domain names.
• People like Top 10 Lists.
• Make good use of Internet shelf space.
• Choose content that is specific to your audience.
• If you change your template, make sure your Google analytics work with it.
• It’s never too late to get started.
• Add links to your blogs.
• Have a good landing page.
• Original content is king.
• Global topics are great.
• Word of mouth is powerful.
• State an opinion in your blog.
• Stay current with new technology.
• Checking analytics is a necessity.
• Test, test, test - Find out what works.
• Viral marketing can be inexpensive and very powerful
• Use personality in your blogs.
• Pay-Per-Click campaigns are very volatile.